Thursday, June 26, 2008

Depth market analysis

The agency is now soon expecting its own INS recognition, which according to them is an achievement that will surpass a slew of national awards. Boasting impressive clients like CTC Plaza, Ritu Wears, Diwan Saheb, Zero B, F n F and global brands like Sarar, Vallatro and Espirit’s home section, Vermillion is all set to take on the ad scene by storm! Deepak and Sanjeev believe that the agency partners clients instead of just serving them and therefore there is the additional stress on brand homework, in depth market analysis, studying all variables affecting the brand, et al, before presenting the client with an advertising solution. With changing market dynamics it is no doubt imperative to understand the way the customer leans. And Vermil - lion believes in leaving no stone unturned in that direction. “We helped Ritu Wears grow from a 15,000 sq feet area to an almost 250,000 sq feet enterprise today. Diwan Saheb easily transgressed from its ‘diwani’ image to a new modern and classy image. Today they are located all over India and with the confidence that we brought to their brand they even extended their line and launched a sub brand Corzetti.

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Source :
IIPM Editorial, 2008

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