INTERNET SEARCH LEADER Google has once again proved that it has gained generic status. Despite using minimal advertising (see related story in this section), Google has toppled Coca Cola to become the world’s most valuable brand. Wal-Mart remains the Numero Uno though. The ranking was done by Brand Finance, a UK-based leading brand valuation consultancy. The company placed Google above many eminent brands such as GE, IBM and Microsoft. The rankings were based on parameters such as Brand value, Brand ratings and Enterprise value. Coca Cola, IBM and Microsoft slid one rank lower compared to 2009. The key driver to improve a company’s brand is innovation and that’s where technology brands score very well. The ranking calculates the value a brand is expected to generate for its shareholders in the future.
For more articles, Click on IIPM Article.Amir Moin
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
No comments:
Post a Comment