First Rajshri Productions, then Shah Rukh’s Red Chillies Entertainment and now Yash Raj Films. What is it that’s bringing these movie mavericks to the idiot box? 4Ps B&M does a checkout with some eminent industry insiders...
In fact, in the West, it’s already a well established trend where all big studios have a strong TV arm. Following the same mantra, Fox TV has recently made its debut in the Indian entertainment space with a game show ‘Bingo’ starring Abhishek Bachchan, currently on-air on Colors. So the question that pops in ones’ mind is what value addition will these movie mavericks bring to the idiot box?
Industry experts are unanimous that it will take up higher the quality of production of TV shows. Santosh Nair, CEO, UTV, admits to 4Ps B&M that the technical quality, the look, the feel and the grandeur of TV shows will definitely go up with these filmmakers getting into the business. But then, that alone will not suffice; content remains king.
Zee TV’s Motwani agrees with Nair and feels that filmmakers aren’t familiar with the basics of story telling on TV. He says, “They are habitual of telling a story in three hours. There is one beginning and one end. But in television, we have to look at the macro story for the day, for the week, for the month and so on. That is one thing filmmakers need to adapt to.”
Thus, not only will getting the pulse of the television audience be the key to success for these filmmakers on the small screen but also maintaining a unique identity and serving something different at the same time. YRF’s Gangjee agrees, “Our biggest challenge was to try and bring a little bit of film into television. We felt that since some great shows already existed on TV, there was really no point in replicating these. We wanted to try and bring about some kind of difference in television content and hopefully bring in a large part of the audience who are currently looking for options and who may not be regular TV viewers.”
In fact, in the West, it’s already a well established trend where all big studios have a strong TV arm. Following the same mantra, Fox TV has recently made its debut in the Indian entertainment space with a game show ‘Bingo’ starring Abhishek Bachchan, currently on-air on Colors. So the question that pops in ones’ mind is what value addition will these movie mavericks bring to the idiot box?
Industry experts are unanimous that it will take up higher the quality of production of TV shows. Santosh Nair, CEO, UTV, admits to 4Ps B&M that the technical quality, the look, the feel and the grandeur of TV shows will definitely go up with these filmmakers getting into the business. But then, that alone will not suffice; content remains king.
Zee TV’s Motwani agrees with Nair and feels that filmmakers aren’t familiar with the basics of story telling on TV. He says, “They are habitual of telling a story in three hours. There is one beginning and one end. But in television, we have to look at the macro story for the day, for the week, for the month and so on. That is one thing filmmakers need to adapt to.”
Thus, not only will getting the pulse of the television audience be the key to success for these filmmakers on the small screen but also maintaining a unique identity and serving something different at the same time. YRF’s Gangjee agrees, “Our biggest challenge was to try and bring a little bit of film into television. We felt that since some great shows already existed on TV, there was really no point in replicating these. We wanted to try and bring about some kind of difference in television content and hopefully bring in a large part of the audience who are currently looking for options and who may not be regular TV viewers.”
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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