Anupam Dutta
MD, Kellogg India
It was in June 2007 when Anupam Dutta bid adieu to Britannia New Zealand Foods where he was the Head of Dairy Business (and instrumental in the success of Britannia cheese), and joined Kellogg India as its Managing Director. It did not take long for Anupam to understand the dynamics of the ready-to-eat breakfast category and the core philosophy of Kellogg – healthy eating. Soon after joining, Anupam forayed into the weight management market by launching Special K, a new brand of cornflakes to help women lose weight. Sensing the potential in the lower strata of the society, Anupam also launched K-paks for Rs.10.
MD, Kellogg India
It was in June 2007 when Anupam Dutta bid adieu to Britannia New Zealand Foods where he was the Head of Dairy Business (and instrumental in the success of Britannia cheese), and joined Kellogg India as its Managing Director. It did not take long for Anupam to understand the dynamics of the ready-to-eat breakfast category and the core philosophy of Kellogg – healthy eating. Soon after joining, Anupam forayed into the weight management market by launching Special K, a new brand of cornflakes to help women lose weight. Sensing the potential in the lower strata of the society, Anupam also launched K-paks for Rs.10.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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