Anisha Motwani
CMO, Max New York Life
My best marketing moment actually came soon after my joining Max New York Life. Insurance industry is quite unique and special. For some, it is a finance industry, for some others it’s about Protection and Security. But for me, it’s an industry that deals with the business of life. The best moment was therefore one where I got the opportunity to introduce a radically new brand proposition “Karo Zyaada Ka Iraada”. This is a salute to all those who happily challenge status quo and push boundaries for a bigger, brighter tomorrow. MNYL intends to awaken today’s India to re-look at itself, its realities and possibilities. It appears at a time when we as people have realized that we’d be happier if we could articulate and then live our ambitions.
CMO, Max New York Life
My best marketing moment actually came soon after my joining Max New York Life. Insurance industry is quite unique and special. For some, it is a finance industry, for some others it’s about Protection and Security. But for me, it’s an industry that deals with the business of life. The best moment was therefore one where I got the opportunity to introduce a radically new brand proposition “Karo Zyaada Ka Iraada”. This is a salute to all those who happily challenge status quo and push boundaries for a bigger, brighter tomorrow. MNYL intends to awaken today’s India to re-look at itself, its realities and possibilities. It appears at a time when we as people have realized that we’d be happier if we could articulate and then live our ambitions.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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