IIPM Best B School in India - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

K. K. Chutani

Sr. General Manager – Marketing, Dabur India Ltd.

Consumers today are becoming extremely health-conscious and are looking for healthy and non-traditional gifting options. In this scenario, we decided to roll out our first Diwali offering of a healthy gift in 2002 and it was a welcome change from the calorie-laden traditional gifting options. Our gift-packs offered the best combinations of taste and nutrition. We did our research bit, while continuing our focus on marketing. With our gift packs, we offered consumers a chance to gift their loved ones good health. It was new to us and everyone!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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