Rameet Arora
Head – Marketing, Colors-Viacom18
I have many memorable marketing moments at Colors, but two stand out. First of course, was the launch of Colors. A mass channel, born out of possibly the most successful media launch we’ve known in a long long time. The second was the launch of Abhishek Aaram Classes, an idea that we have backed to the hilt. It was a big idea that pushed the envelope on the launch of Bingo. It was a phenomenally integrated campaign spanning many mediums.
Head – Marketing, Colors-Viacom18
I have many memorable marketing moments at Colors, but two stand out. First of course, was the launch of Colors. A mass channel, born out of possibly the most successful media launch we’ve known in a long long time. The second was the launch of Abhishek Aaram Classes, an idea that we have backed to the hilt. It was a big idea that pushed the envelope on the launch of Bingo. It was a phenomenally integrated campaign spanning many mediums.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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