Wednesday, December 27, 2006

Expansion Time

It’s expansion time at Marico! After SEBI recently gave a green signal to the Qualified Institutional Placement (QIP) route of raising funds, the FMCG major has quickly hopped on to this route to finance its latest acquisition plans. Marico, has raised Rs.1.5 billion through the issue of 2.9million fresh equity share on private placement. Pricing its offering at Rs.522 per share, the company is the first to raise equity through the QIP route. The issue, which opened on November 30, was over subscribed3.4 times. Kotak Investment Banking and Citigroup Global Markets were the joint global coordinators and joint book runners.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Tuesday, December 26, 2006

THE SPY WHO LOVED ME(N)?

DRIVING HOMO... ER, HOME THE POINT OF BOND'S BONDS
Smooth, stylish Sinfully sexy… the core attributes of womaniser who virtually personifies the mythical (you bet!) irresistible man. Whether the girl be hot, likes playing hard-to-get or just another plain Jane, if he fancies her, even in the slightest, he’ll seduce her. Meet Bond James Bond. It takes no less than the super- sleuth to achieve the notorious yet covetable reputation of the Don Juan of the twenty first century. Driving a sleek Doc Marten, or was it an Aston Martin (who’s looking at the car, anyway?!) and armed with the most mind-blowing of gizmos, James Bond has bewitched one too many of the super- babes.

Almost every woman who joins hands with Bond on a mission ends up giving him company through the action- packed days and ahem..nights! Jinx, a spy from the National Security Agency; Dr. Holly Goodhead, an undercover CIA agent, Miss Goodnight, a Secret Service staffer, Kissy Suzuki, an agent of the Japanese Secret Service have all fallen for the charms of this sleuth. The villains pursued by Bond need to devote equal attention to the whereabouts of their gorgeous girlfriends, whom Bond can easily woo and in the course of a short hot affair elicit all the information he desires!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Also Read:-

Monday, December 18, 2006

Indian Two-Wheeler Industry


Trendsetters – the Munjal family has been at the epicenter of the colossal change brought in the Indian two-wheeler industry, so much so that today their company owns a staggering 52% of the Indian two-wheeler market, and is the world’s single largest two-wheeler company by volumes. Today, the erstwhile bicycle company has six different models in its range of nine product diversifications with the Splendor becoming the most popular motorcycle of all times (across the globe) selling more than a smashing 1.3 million units in the year 2002.

For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Monday, December 11, 2006

THE CHIC SAMSUNG P310!

A sleek handset with finer portability is what Samsung is offering you this time. Samsung’s P310 is all about style with a chrome and black exterior. The handset’s novel design is all set to lure professionals who believe in creating a chic style statement. Priced at just Rs.21,499, what’re you waiting for? Grab this slim gadget and carry it with class!

For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Thursday, December 07, 2006

BRAND : Pepsi

AGENCY : JWT

BASELINE : Phir Aayega India

DESCRIPTION: An emotional old man throws the Indian cricket team’s jersey outside his window with tears in his eyes. The jersey goes flying when an aircraft passes over it. Then with a pant of guilt of throwing the Indian jersey, he ran to check out its whereabouts. He feels relieved when he sees the jersey land in a small boy’s hand. The ad ends with smiling face of the old man when he hears the boy screaming ‘Phir Aayega India’.

4Ps TAKE : Even after the failure of the Indian cricket team in the recent Champion’s Trophy, the famous blue billion campaign of Pepsi still continues with the Blue billion ‘Phir Aayega India’ campaign. The core benefit to the brand is its strong emotional connection with the Indian consumers. The single-minded focus of the message is to make Blue-billion campaign a part of the cricketing world fraternity and carry it forward to the forthcoming World Cup event. It is visually captivating as the ad shows the contrasting generation’s emotions for their motherland. May the Indian cricket team perform better in the near future as just as the likely fate of this Blue-billion campaign of Pepsi seems all set to indeed touch the sky!


For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Wednesday, December 06, 2006

Cover Feature


It has four budget hotels under Ginger brand at the moment, and plans to roll it out across the country. Raymond Bickson, MD & CEO, IHC says, “Priced at Rs.950 for a single room and at Rs.1,175 for a double room, Ginger hotels have created a new category in the domestic hospitality landscape.” Foreign players are also invading this territory. Accor, Best Western and Days Inn are some of the players looking to go for a kill. Hoteliers are eying budget segment as a stream to diversify their hotel business, with the Indian chains not only steaming up things locally, but also in the global markets. Unlike the other industries, overseas invasion by the Indian hoteliers was initiated almost five decades back.


For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Tuesday, December 05, 2006

Kingfisher Airlines


The moment seems to have arrived for Jet to make merry by digging deep into this 3-million passenger market to and from India, a market which is slated to grow by 10% per year. Well the competition seems to be very much on the cards as another airliner from India, Kingfisher Airlines, is also gunning to follow suit as reported by sources. But what these hitherto domestic competitors can do in the international aviation arena, remains to be seen. For Indian flyers, more and more options are opening up. So, ladies and gentlemen, please fasten your seat belts!!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, November 27, 2006

A LARK OF FAITH

THE AMISH STAND THE ULTIMATE TEST OF TOLERANCE…
Imagine a world where homes have no telephones, televisions or refrigerators, where the people dress as plainly as possible, ensuring none of their clothes have any prints or pleats, tailored to attract absolutely no attention to the human contours. No man sports a moustache here as it’s a symbol of male pride; no woman wears any jewellery or cosmetics, even on the wedding day, to keep vanity at bay. Farmers don’t employ any mechanical equipment, not even tractors, so that they don’t consider increasing their lands and thus create an imbalance in society. No Porsche or Lamborghini speeds down the lanes of their towns, instead horse-drawn buggies set the pace of the neighbourhood… Sounds like a fruitless flight of fancy of a retro-dreamer?

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, November 15, 2006

SERENADING THE SWISS ‘THUN’!

Switzerland is perfect! The trains are perfectly on time, and their banks, you guessed it – perfect. It’s impossible to imagine anyone sad, poor or dead in these spectacular settings. No wonder Yash Chopra has been ‘banking’ on Switzerland’s gorgeous locales to make his sugary romances look as rich and delectable as Swiss chocolate. Set amidst sprawling lush green mountains and snowy summits on one hand and Lake Thun on the other, the town of Thun in central Switzerland is one of the highly ranked destinations amongst film makers. Opportunities unlimited for water sports, the largest lake in the Swiss country has venues enough for the wet-and-the-wild narratives!

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, November 13, 2006

WITNESS! ...AND WE STOOD

When the media world went bonkers sniffing in vain for leads on the Tata- Corus front, there was only one publication invited right into the heart of Tata Steel’s Jamshedpur epicenter, for an exclusive investigation into why the Tatas are killing Tata Steel, and why they’re loving it; B&E presents...

There is a hint of a dimple on her cheeks when she smiles and talks reverentially in a hushed voice. The last thing that comes to your mind in the tastefully decorated and neat office while looking at her is steel; steel magnolia may be more like it. A striking painting by Anjolie Ela Menon adds to the ambiencegrace, heritage and bewildering change. Jenny Shah is not just elegant and Charmin in her 39 years; she even oozes awe while talking about how Tata Steel is planning to celebrate 100 glorious years of existence in 2007. After all, she is Head, for Tata Steel’s Centre for Excellence, in charge of heritage communications – in reality, a well oiled PR exercise to ‘educate’ ‘em commoners about how great the founder of Tata Steel, Jamshed Tata was. And how his legacy lives on in the steel township of Jamshedpur, which boasts of a railway station aptly called Tatanagar.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Friday, November 10, 2006

MIRAGE OF HOPE

As the saying goes, ‘If you can’t beat them, join them’. Prime Minister Manmohan Singh seems to have found a new mantra to tackle suicides by indebted farmers of India. On October 18, while addressing the second Agricultural Summit in New Delhi, the PM initiated a debate over the possibility of bringing the money lenders under the fold of governmental regulations when he said, “What do farmers need – a lower rate of interest or a reliable access to credit at a reasonable rate? Do we need to bring in money lenders under some form of regulation?” However, Dr. Singh seems to have ignored the fact that the recent spate of suicides by farmers in parts of southern India has got very little to do with either reliability or the rate of interest on credit lent by the private lenders.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, November 09, 2006

STRUCK BY THE ‘HURD’ MENTALITY!

AS HP TAKES THE NUMBER 1 SLOT, DELL MUST RE-ORGANISE AND FIGHT BACK
One is busy saving face after an embarrassing corporate spying scandal and the other is, most probably, having nightmares of burning laptop batteries nowadays. But neither the HP CEO, Mark Hurd, nor the Dell Chairman, Michael Dell, can let these impediments come in the way of their larger vision, that is, to be the undisputed leaders in the global computing industry. As per the latest figures from IDC with regard to global PC shipments for the quarter ending September 2006, HP emerged as the market leader (albeit by a slender margin) after gap of three years. PC shipments for HP increased by 15.1% while Dell recorded its worst ever performance, exhibiting a minuscule growth rate of 3.6%. “We gained share without sacrificing margins and continue to execute well against our long-term plan.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, November 08, 2006

American Companies Losing Billions


Historically it has been observed that whenever it comes to American companies losing billions of dollars of business, they had been successful to force their Presidents to make sure that sanctions become just a lip service, whereas everything else goes on as usual. Otherwise has anyone ever wondered whether it has ever happened before (or later) in the American history that even when sanctions remained, the American president (Read: Bill Clinton) was in India and busy dancing with the pretty women of Rajasthan, to keep his Indian counterparts happy? Well that’s the magic and lure of an $800 billion economy. Just keep going to keep them at bay.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


Thursday, November 02, 2006

LUCY’S GOT A SISTER!!

ANOTHER BLAST FROM THE PAST!!
Questions that remain unanswered or perhaps answered but not quite... the oft -repeated ‘who we really are and where do we come from?’ emerges to the forefront yet again with a 3.3 million old find. With this discovery, scientists may have stumbled upon what would take them closer to unravelling the age old mystery – origins of the Modern Man. Africa for all its wild beauty and splendour is also believed to be the cradle of all civilisations and the latest link in the theory of evolution chain is the discovery of a near-intact skeleton of a three-year old female human ancestor that lived one hundred and fifty years before the famed ‘Lucy’ of the same species. The discovery hasn’t come without its share of grind for the scientists involved in the project.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


Wednesday, November 01, 2006

TITULAR TRAILS...

“This is the first time that a country has been the ‘Guest of Honour’ at the Frankfurt Book Fair twice (India was Guest of Honour twenty years ago). In those twenty years, the Indian book market has changed beyond recognition with 80,000 new books on the market each year.” “…the title translates to lots of space devoted not just to Indian publishing, but India culture… One of the highlights will be the Saturday evening screening of Kabhi Alvida Naa Kehna (Never Say Goodbye), starring Bollywood household name, Shah Rukh Khan. The fim has been directed by Karan Johar who will attend its screening in Frankfurt on Saturday, October 7. Leading fi lm director, Mira Nair, will speak and take questions about her new film Th e Namesake on Sunday, October 8. Audiences will have the chance to enjoy a viewing of the USA-based director’s work on Friday, October 6. On Sunday, October 8, the small Book Fair Cinema is entirely dedicated to Bollywood with screenings of popular films including Disco Dancer, Rang de Basanti and Parineeta..”
– Liz Sich, Director, Colman Getty
Consultancy

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, October 30, 2006

Democratic Reform


Besides, a new PM needs to be named from among the junta itself. “Sometimes, to break the deadlock, someone has to do something. Just like when your computer is hung, what you’re going to do is push the reset button or unplug it and that’s the only way to solve it,” cited General Thawip Netniyom, Spokesman for Council for Democratic Reform under Constitutional Monarchy (CDRM). Sure we agree with you, but only if rebooting would make the democracy start working smoothly again.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 26, 2006

RELIANCE MANGOES GRACE SUPERMARKETS

What started off as an initiative to make its refineries greener (mango trees) has turned out to be a major money minting machine for Reliance Industries. Surprisingly ,mangoes are fetching higher profit margins than the company’s core products. It started last year when Reliance industries planted 470acres of mango plantation, largest in Asia; and produced some 387 tonnes of the juicy fruits. Around three tones of the consignment was purchased by London-based tony store chain, Harrods. The chain is selling the mangoes in both townships and some major store chains within the country and demands100 tonnes by next year. The mangoes are sold by Reliance Industries for Rs.40 per kg, which are then sold by foreign stores for as high as Rs.2,400 per dozen.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, October 23, 2006

Motorcycle Clubs

Scores of motorcycle clubs are lambasted for indulging in criminal activities that range from stealing spare parts to committing murders even. The American Motorcyclist Association holds that such bad blood in the hood comprises only one percent of the motorcycle enthusiasts, and thus aptly so, clubs like the Hells Angels Motorcycle Club and The Bandidos are largely called the 1%’ers. It’s the free spirit that these bikers endorse and that has prevailed through space and time. A lifestyle embalmed in movies like T e Outsiders, and the unforgettable ‘The Fonz’ from the Happy Days TV show; you can even witness the lifestyle (if not the bike) in your own cities, when on misty winter mornings, from Coimbatore to Kolkata and Pune to Patiala, the ‘cruisingcruisers’ come thundering in...

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Investments


JM Financial has portfolio investments into different businesses, including asset management, equity broking, commodity broking, fixed income broking, investment banking, equity financing et al, which contribute inflows to a head other than sales (for example, into a factor like other income, say, through dividends). Ergo, the company in itself doesn’t have a particular business to undertake, but only portfolio investments to manage, consequently earning from either the capital appreciation, or through some kind of corporate remittances. Surprisingly again, for the second rank, the PtS ratio churned out another relatively lesser known company, D. S. Kulkarni Ltd, which is primarily a real estate developer, but also has invested in various other industries like IT and chemicals etc.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 19, 2006

THE FAST MOVERS

Deliver The Goods
FMCG companies emerge winners with respect to efficient capital deployment Wondering where your money is going? Adjusted Return on Capital Employed (absolute figures) is a measure of profitability that reflects how much profits are being generated from the total capital employed in the business. The determination of Adjusted ROCE includes calculation of profits after tax and capital employed (difference between assets and current liabilities). It is a significantly reliable tool in the hands of investors that helps them to gauge corporate performance To put it simply, investors can measure how much return an entity is generating on the funds that are employed in it.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, October 18, 2006

STEEL

Kanan Shah, steel analyst, Networth Stock, averred, “They are aiming at the production of 15 MMT by 2010 from 5 MMT presently. Also, the company has started ensuring availability of raw material supplies before going for expansion.” Indeed, ensuring raw material supply is of critical importance when there is a resource crunch. By 2015, the company plans to have a war chest of 30 MMT. Even SAIL is feeling the heat of the consolidation boiler. Medium-sized players like Jindal, Essar, Ispat and others have also announced more than Rs.300 billion for expansions. The plans look good, but are Indian players also playing the consolidation tune? The answer is yes, but consolidation is happening at a very slow pace currently. A case in point is the dragon zone, where the Indian players have a miniscule presence.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


More IIPM-News:-
IIPM MANAGEMENT INSTITUTE
News At Work (continued alongside) : IIPM
IIPM : WHAT’S SECURITISATION?
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Placement

Monday, October 16, 2006

SBI Carried Out

From a bank with a typical public sector style of functioning, marked by employees barely being able t stifle their yawn during working hours, to a really modern bank, competitive enough to make every other bank run hard for its money – it has been a long battle that SBI carried out quite admirably. Today, the company’s results are simply outstanding; gross NPAs have declined sharply from 11.95% in March 2002 to 3.88% in March 2006; and its capital adequacy has moved up by several notches to 11.88%, a figure that is comparable to the best banks across the globe. As of June 2006, over 3,372 branches were under the ambit of core banking; and internet banking is being provided at 3,544 branches covering 650,000 users. Interestingly,

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 12, 2006

BRAND: Surf Excel

BRAND: Surf Excel
AGENCY: Lowe
ASELINE: Daag Achche hain
DESCRIPTION : Two boys are fighting over a piece of paper that has 10/10 written on it (it’s a form for the 10 on 10 contest that gives out a Rs 5 lakh scholarship to the lucky winner).While wrestling in the muddy lawn, one of them catches sight of a poor boy observing them from across the fence. They ask if he wants to go to school. The boy nods affirmatively; they hand him the contest form. The TVC ends with all three going to school together, and one kid asking the ‘lucky’ boy whether he has completed his homework.

4Ps TAKE : Surf Excel nowadays seems to only bank on kids when it comes to advertising, and this time too, it delivers a power-packed performance! Cute kids are the flavour of the day. However, this ad not only depends on the cuteness quotient but combines it with a heart wringing storyline too. While the power idea is the 10/10 contest scholarship, the ad doesn’t miss on its product benefit ,which is its stain removing ability. While the brand personality of Surf Excel is visible through and through, the strong emotional factor, the clarity of communication and its high visual appeal work wonders for the concept. An extension of the winning campaign Daag achche hain commercials, this one may not be the best in the series but touches hearts for sure.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, October 11, 2006

BRAND : TEA BOARD OF INDIA


HEADLI N E : FOR THAT HOURGLASS FI GURE, DRINK MORE TEA.
BASELINE : Chai Piyo Mast Jiyo
AGENCY : JWT

4Ps TAKE : Someone rightly said, ‘Tea is liquid wisdom’ and according to this ad, it is the cup of life too. The power idea is to unshackle the myth of tea being a staid and boring drink, instead making young consumers aware that tea actually is a hip drink, which even helps you burn calories. In fact, the copy has perfect clarity on the tea’s positioning and relates its clinching benefit: 4-5 cups of tea everyday, helps you spend energy faster and that it is a ‘zero calorie drink’. The photograph displaying a cuppa of the hot brew, increases the visual appeal of the ad. The body copy further urges you to drink tea, and ‘flaunt that bod’. Now that’s what we call appealing to the target audience, in their lingo!


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


Monday, October 09, 2006

MALLS: MARKETER’S NIGHTMARE?

Malls are not just transforming consumer lifestyles, they’re also forcing marketers to pull up their socks!
Times are changing. Weekend evenings have never been so full of ‘options’ for families living in A, B and an increasing number of C towns and cities in India. And the option is a unanimous ‘yes’ for a visit to the nearest mall. Air-conditioned environment, no load-shedding, choice of food and snacks, gaming, entertainment and an uninhibited access to shopping or at least, window shopping! But, in spite of the seductively illuminated array of showrooms and boutiques inside a mall, one mostly finds the shoppers lugging out loaded bags of their prized catch of groceries and other household utilities. A peep into a shopper’s basket and one can tell that there is an inconsistent mix of products. The size/volume of some products clearly indicates that the customer is sampling it for the first time.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 05, 2006

Gandhigiri in Films


Reflecting on the portrayals in the film – I couldn’t help but envision and crave desperately for a national scenario in which our (in)famous political leaders could have some of the Gandhigiri magic rub off on their conscience. Netagiri in this country is a farce with ninety per cent of those practicing it, neither remotely concerned about elements of uprightness, justice or fair play, nor anything shorn of dadagiri. It has rather come to symbolise a game of divisive votegain, promulgation of prejudice and hackneyed rhetoric, played out by people fuelled by lust for power and money at any cost. Netagiri could well do with a shot of Gandhigiri in its crooked arms.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


Tuesday, September 26, 2006

WHEN RHYME LOSES REASON...

DECONSTRUCTING THE HULLABALOO OVER VANDE MATRAM!
For those of us who never believed a melody as innocuous as our national song could possibly provoke any measure of outrage; a forceful rethink proved to be on the cards as the supposed centenary of Bankimchandra Chattopadhyay’s Vande Mataram presented itself last week. I’m sure you’ve heard, seen and read plenty of the controversy already, weighed the pros and cons of the matter too – was the HRD Ministry correct in circulating an order to schools mandating a rendition of the song on Sept. 7;

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Read More IIPM-Blogs:-
http://20six.co.uk/pankaj007/

http://pankajdon.pimp-my-blog.net/

http://www.toadfire.com/blog_main.jsp?user=pankajdost

http://www.mybloghome.com/userviewblog.php?viewcat_blog_id=119&blguid=365

Friday, September 22, 2006

BRAND : Honda City ZX

HEADLINE : Move up, with one simple decision
BASELINE : Outperform.
AGENCY : Dentsu Marcom
4Ps TAKE : The ad positions Honda City ZX in alignment with previous Honda communications, zeroing in on the ‘move up in life’ plank. The visual and body copy both have the brand personality of the Japanese carmaker, virtually stamped on them: ‘One simple decision states your arrival in life’, and of course, the decision is to drive home the swanky Honda City ZX, says the ad. The visual is simple yet attractive, showing a speeding Honda City ZX model on the road. The body copy also elaborates on how the sleek and aerodynamic style of the City ZX is backed by the most advanced technology... a clinching benefit for the brand?

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, September 18, 2006

CRUISE CONTROL...

“The game is not over!” proclaims Bollywood actor Hrithik Roshan in the latest promotion of the much hyped, upcoming Yash Raj film Dhoom-2. The movie promises to edify all that the original blockbuster Dhoom stood for and wow audiences with high voltage drama, death defying stunts and breathtaking visuals. The promos take you from speeding trains to rush hour traffic to cliff hanging sequences within seconds. While this is instant déjà vu for the fans of Dhoom, a section of you might be wondering, “Where are those bikes?” The Hayabusa 1300s and GSX R600s of Dhoom in fact captured the fascination of the youth and induced a sense of nomad biking fever in them. The movie was followed by an unprecedented surge in aspirational value for the motorbike. But it seems that the game ‘is’ over for those mean machines, at least in the Dhoom sequel. Let’s move on to the real world now.

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Tuesday, September 12, 2006

Ismat Chughtai's Short Story 'Gharwali'

Based on Urdu writer Ismat Chughtai’s short story ‘Gharwali’ and starring Kareena Kapoor and Aamir Khan, ‘Lajjo’ will commence filming in November 2006. It is a movie that derides the institution of marriage – like the recently released KANK – and that renegotiates the manwoman relationship, one where the woman philanders. Now, in an uphill progression, the Indian audience is coming around to the idea of paying to see their favourite stars in movies that are experimental; that lack forced song-and-dance sequences (oft en times in the rain) and without hackneyed dialogue (of course ,filmmakers still feel compelled to include at least one juicy dance number).

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Friday, September 08, 2006

Markets Are In Real Danger

Explains Khanna, “Markets are in real danger due to an oversupply in Tier II cities. There could be marginal decline in value in certain areas owing to oversupply, and without development being done in these areas, people have started doubting (the boom in the sector).” Additionally, around the festival time, one can look forward to the jumbo DLF IPO, which was the first to be launched in July, but got delayed owing to plummeting markets. DLF plans to raise around Rs.110 billion to armour its mega projects in the realty and hospitality sector. Many trade pundits believe that whatever be the size of DLF IPO, it is most likely to be oversubscribed. Nevertheless, the IPO will give an interesting insight into the current sentiments of investors in the real estate market.

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, August 31, 2006

Indian Airlines

The initial product was special yoghurt with western flavours (Indian Airlines being the end user). Today, the company’s portfolio comprises 66 mouthwatering products, ranging from yummy mayonnaise to rocking shakes. In a high cost market segment, mostly dominated by international brands, Rajiv says, “Pricing was the key to success,” and here’s how they’ve done it. “Our products are priced at one and a half times lesser than the imported products; and we deliver fresh products,” he informs. Moreover, given the country’s climate and the perishable nature of products, international players found the going hard.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy

Wednesday, August 30, 2006

Global Behemoths like Wal-Mart and Carrefour

If global behemoths like Wal-Mart and Carrefour are planning to come to town, the RPG group – with its Rs.200 crores planned investment and long creditworthy Spencers brand – might be the least of worries they’ll have to face. The biggest headache, a debilitating one in all probability, for these international leaders would definitely be Mukesh Ambani, who plans to invest an eye popping Rs.25,000 crores, and employ a soul stopping one million employees over the next few years on retail. Reliance could well be the Indian Wal-Mart. And I’ve not even started talking about companies like Pantaloon, which have already started consolidating their presence in the retail sector. In fact, even companies like Siyaram – one of the few brands that was able to give Raymonds a run for its money – are planning to introduce retail outlets across the nation.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

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Tuesday, August 29, 2006

Shopping

But what’s interesting is that by 2015, India would have over 550 million people under the age of 20, making it a vast playground for kids and teen retailers. No wonder, in India the Walt Disney Company has decided to launch its range of toys, clothing etc designed around the popular Disney show “Power Rangers” in collaboration with Shopper’s Stop, Archies, Funskool etc. The wonder of it all is that those are not just the foreign brands and chains, but Indian retail chains too, which are gearing up for a huge expansion plan. No one wants to miss the opportunity of growth that India is offering now.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Saturday, August 26, 2006

BITTER CHOCOLATE

COROLLARIES OF AN EXTRAORDINARILY EXPLOSIVE RELATIONSHIP!


As the twin towers came hurtling down like a stack of cards on 9/11, so did the lives of those caught in the crosshairs of that fateful day, as has been chronicled ad infnitum. The affected meander through life with eyes wide open and minds firmly shut, distraught with the turn of events. And in what can only be termed a volte-face on conventional coverage of the horrific happenings, Ken Kalfus makes one peruse the ponderings of twisted souls deriving a perverse sense of pleasure from this titanic tragedy, in A Disorder Peculiar to the Country. Heaven hath no rage like love to hatred turned, nor hell a fury like a woman scorned.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Friday, August 25, 2006

Skyhigh Petrol Prices


Be it Los Angeles or London, New Delhi or Sydney, dinner conversations inevitably turn into a lament about skyhigh petrol prices. Ascending numbers at the gas pump have become a horrifying fixture in the economic thinking of consumers worldwide except the lucky chaps in oil producing nations, where a full tank can still be had for small change. Unfortunately, this does not apply to the two leading economic locomotives in Asia – China and India. Both nations are almost fully dependent on oil imports to keep the cars honking and the industry humming. Projects to broaden the use of alternative fuels have not ascended above the line of marginality yet. Not that nobody was trying hard. Biofuel production is becoming a priority fast.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Tuesday, August 22, 2006

__, BORROW, STEAL

BANNING CHILD LABOUR QUESTIONED

In the sweltering heat in a hot summer afternoon in Delhi at a traffic signal junction, people instantly look for cover the moment they come out into the open. For the calculated moments that those bright spots of lights make caravans wait, some feet spring to life. In their hands they carry books and periodicals celebrating the bold and the beautiful. Displaying them in the best possible manner, people waiting for the green light are implored to dig into their pockets. Combining suitably the elements of begging and marketing, these market beggars with their sun-baked and charred faces seemingly do not feel the heat. Ironically, the periodicals that they carry might have a columnist spewing venom at the government’s ignorance to child labour issues.


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Monday, August 21, 2006

Space Exploration

In such a scenario, private participation into space exploration has been welcomed by onlookers globally. Another cutting philosophy supporting withdrawal of governments from investing in space travel, is that the money could be better spent on social development; more so as the oft touted claim – that other planets would provide access to huge amounts of resources which will benefit humanity – has never seen the light of space! And while critics portray the future foray as a repeat of colonial expeditions of the 15th & 16th century, the democratisation of space is not possible without reducing the cost of launches, which would necessarily come through private participation.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Friday, August 18, 2006

It’s quid pro quo…

During the disastrous Pamplona’s San Fermin festival held recently in Spain, a charging bull happened to gore a man in the legs rendering bruises, sprains and worse. Seems the Spaniards had finally been bullied enough by these bossy bovines! Since 1924, a total of 13 people have been killed till date where the worst injury this year came when a man was left partially paralysed. As a result of all this and for the protection of animal rights, the regional parliament of Catalonia is all set to impose a ban on bullfights. A hit right on the bull’s eye, isn’t it?

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Monday, August 07, 2006

IIPM-B&E Article:- YOU MISSED M&A CLASS, RICHARD!

IIPM-Best Business School

IIPM-4Ps

AVIVA IS TAKING A RISK BY PAYING TOO HEFTY AN AMOUNT TO BUY AMERUS
When escapades are eternally accursed, no matter what you do, there’s little that can effect a good outcome. Right from Aviva’s infamous beginnings in 2000 by the merger of the fraudulent CGU with Norwich Union to its overhyped $31.4 billion bid for UK’s insurance giant Prudential in March 2006, its credentials have always been doubted! But the wounded tiger is on the prowl and has its eyes currently set on the USbased life assurer, AmerUS. Despite having just $2.52 billion cash in its kitty (as on December 31, 2005), it has declared a consideration of $2.9 billion for the buy on July 13. Excluding debt and internal accruals, it has raised $1.66 billion through a share placement for the acquisition.

Richard Harvey, Group CEO, Aviva states the deal “provides the platform for significant profitable growth.” With 77 million Americans set to hit retirement age shortly, the deal looks positive in the US long term savings market. But analysts are questioning the wisdom behind the move as share prices slipped to a 7-month low to close at 691 pence on July 16, 2006. Kevin Ryan, analyst, ING critically comments, “They have gone for it (AmerUS) as Prudential was not available.” According to the concept of European Embedded Value (EEV) – a measure of a life insurer’s worth to a shareholder, Aviva is paying 1.9 times EEV for AmerUS, which is much more compared to the 1.6 times EEV that was paid by France’s AXA for Winterthur. So is Aviva paying too much? Well, certainly they are; but then perhaps they feel there won’t be a third time. Now wait! Is Aviva reinsured?


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006



Tuesday, August 01, 2006

PIRATES? WORSE...

IIPM-B&E Article


THE SEA LANES NEED SECURITY FOR PROTECTING THE LAND..

Far from being sword wielding robbers with eye-patches, bandanas and shrieking parrots atop their hands, the perpetrators of modern sea piracy are perhaps more menacing. And the areas that they threaten equals a potential two thirds of the globe! As for the exactitude, the second busiest sea route – the Indian Ocean – is the most vulnerable. The International Maritime Bureau contends that the ‘maximum danger area’ stretches from the Yemeni to the Somali coast, and further from the Strait of Malacca to the South China Sea.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

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  • Monday, June 12, 2006

    Greek Society


    And he vilifies art, but the Greek society he resides in swears by joie de vivre. Yet, I’m amazed, as I snap back to the future, at Plato’s foresight – eons ago – in creating a universe that looms ominously in the times to come. He predicted the cold connect between power and corruption, and albeit his ideal state being too stifling for comfort, presented a convincing argument against dictatorship, oligarchy and morally distorted democracy… all of which have been starkly manifest in the centuries that have

    For Complete IIPM-Article, Click on IIPM-Editorial Link

    Source IIPM-Editorial,2006

    Wednesday, June 07, 2006

    New-NATO (IIPM-News)

    IIPM-Publications


    IIPM-Bangalore ! IIPM-Chennai ! IIPM-New Delhi ! IIPM-Mumbai ! IIPM-Pune ! IIPM-Hyderabad ! IIPM-Ahemdabad




    There has been a rethinking of the structure and role of our traditional military alliances, including the North Atlantic Treaty Organization (NATO), which is setting up a new NATO Response Force and has moved outside Europe for the first time with the International Security Assistance Force in Afghanistan. The focus of attention, today, is on Iraq and Afghanistan. But in future decades, priorities will change. And clearly, much of what we may be called on to do in the coming future will likely be determined by choices made by others.
    Consider Russia, a nation with vast natural resources, an educated population, and a rich heritage of scientific and cultural achievements. Like Americans and others around the world, they are threatened by violent extremism. Russia is a partner with the US on some security issues, and our overall relationship is the best it has been in decades. But in other ways, Russia has been unhelpful; using energy resources as a political weapon, for example, and in their resistance to positive political changes in neighboring countries. The same holds true for the country of China. The Chinese people are educated and talented, and their country has great potential, with high economic growth rates and an industrious work force. Nonetheless, some aspects of Chinese behavior remain unsettling and complicate our relationship. Last year, a US Department of

    For Complete IIPM-Article, Click on IIPM-Editorial Link

    Source IIPM-Editorial,2006

    Friday, May 26, 2006

    The Great Universe And The Big Bang


    Kim Woo Choong, father of Daewoo (Korean for ‘Great Universe’), founded the company in 1967. Before building the global empire, Kim Woo Choong worked in a shipyard. Daewoo got a shot in the arm after the rigid Korean government became liberal and decided to grant cheap loans against potential exports. Subsequently, Daewoo attained global scale with the help of numerous JVs. The company became one of the quintessential Korean chaebols with product offerings ranging from consumer electronics to automobiles to telecommunications to construction and much more. Ironically, it was Daewoo’s very appetite for faster growth that proved to be its undoing. It underwent major expansions, due to which its debt crossed $16 billion in 1999. Its strategy of entering immature and risky markets like Vietnam didn’t pay off . To add to this, it started selling products at very low prices to gain market share. The South Asian crisis of 1997-98 further disturbed Daewoo’s health. Daewoo also got into trouble in the Indian auto sector. The killer, though, was financial mismanagement and corrupt corporate governance. In 2000, Daewoo’s assets were put on sale. After two years of negotiations, GM finally acquired Daewoo Motors. However, neither Choong who took only two days off in a span of three decades nor anyone else had expected this early end to Daewoo.

    For Complete IIPM-Article, Click on IIPM-Editorial Link

    Source IIPM-Editorial,2006

    Monday, May 22, 2006

    Apple iPod departs from US!



    After failed attempts to curb Steve Jobs’s iconic iPods from selling like hot cakes in the US market, Singapore-based Creative Technology – another digital music player manufacturer – has decided to play it like the sly-guy. Apple’s rival has now gone to the US judiciary over a patent issue which according to it, has been infringed upon by Apple. According to the complaint lodged, Apple’s iPod has infringed on a patent pertaining to the MP3 player menu.

    For Complete IIPM-Article, Click on IIPM-Editorial Column

    Source IIPM-Editorial,2006

    Friday, May 05, 2006

    IIPM Research and Publication


    There are hundreds of thousands of other Mohapatras who are discontented, with the manner in which their claims are scrapped, notwithstanding the huge sums spent on insurance policies and premiums. A Consumer VOICE nation-wide study of 12 life, and 11 general insurance companies, unearths the fact that none of the companies can actually pride themselves over a satisfied customer base.

    For Complete IIPM-Article, Click On IIPM-Editorial Column

    Source IIPM-Editorial,2006

    Thursday, May 04, 2006

    'Exit Poll'


    Soon after, the brand ‘exit poll’ lost its credibility with the consumer. Failure to gauge the mood of the nation stretches further back than the last general elections; in fact, the last four exit polls were all miserable failures, the last being the worst example. While one of the alibis to this remarkable oversight is that advertisers are no longer interested, the real reason may be that despite the likely turnout in states like West Bengal and Kerala, most news channels are wary of antagonising the powers-that-be at the Centre by rocking the boat.

    For Complete IIPM-Article, Click On IIPM-News Center

    Source IIPM-Editorial,2006

    Tuesday, April 18, 2006

    FOREIGN DEBTS

    IIPM-PRESS CENTRE RELEASE

    Interestingly, in most cases where IMF has been involved, poverty has increased systematically, foreign debts have soared and growth has stagnated (sometimes declined). Yet, IMF did not refrain itself from giving ‘solutions’, under the garb of “structural adjustment programmes”(SAP).

    For Complete-IIPM Article, Please Click here

    Source-IIPM,2006

    Monday, April 17, 2006

    Frisky Hero Honda – an ‘Achiever’

    RESEARCH AND PUBLICATION, IIPM KNOWLEDGE CENTRE

    The domain of 150cc biking has always been lucrative for Indian motorcycle companies. The already overcrowded segment now has another entry from the Hero Honda stable – Achiever. Considered to have one of the best power to weight ratios among competition, the Achiever is pitted against the very capable Bajaj Pulsar and the Honda Unicorn machines, (which have already taken the market by storm). Priced at Rs.47,900, this is the third new motorcycle launched by the market leader this year. Hero Honda notched up sales of over 300,000 units in October 2005, an increase of 23.02% over the same month last year.

    For Complete IIPM Article, Please Click

    Source: IIPM Editorial-2006

    Thursday, April 13, 2006

    Schrodinger's pets (IIPM-Article)

    If this storage were instead used to represent a number Schrödinger’s pets, it would be possible to reduce uncertainty about the health of 40,000,000,000,000,0 00,000 cats – many more than have ever existed on this planet!

    For Complete-IIPM Article, Click here

    Source:-IIPM-Editorial,2006

    Friday, April 07, 2006

    "Mother of all Adventures"(IIPM Article)

    Political circumstances behind the Bush-Blair woes may differ in the two nations. Yet, there is an important common thread. Iraq! For more than two years, both Bush and Blair have managed to successfully ‘spin’ the reality of Iraq. But the tide is turning now and a majority of Britons and Americans believe that they were misled about the Iraqi “mother of all adventures.” How ironic that what Saddam could not achieve by autocratic force, is being achieved through mandates of democracy!

    For Complete, IIPM Article, Click here

    Source:IIPM-editorial,2006

    Tuesday, April 04, 2006

    EDITORIAL-IIPM BUSINESS AND ECONOMY

    Another favorite is a podcast by two Chinese architecture students in Houston Rockets jerseys (the team of the Chinese NBA star Yao Ming) who lip-sync a Back­street Boys tune.

    For Complete IIPM Article, Click here

    Source IIPM Editorial-2006

    Thursday, March 30, 2006

    EXPENDITURE CUTBACKS

    IIPM-PRESS CENTRE RELEASE
    It underwent a series of expenditure cutbacks on public services like health, education and infrastructure. Consequently, deprivation got manifested through higher levels of illiteracy, infant mortality and incidences of AIDS. Today debt servicing forms a large part of government expenditure but its root can be traced back to ‘conditionality’ driven bilateral loans.

    For Complete-IIPM Article, Click here

    Source-IIPM,2006

    Monday, March 27, 2006

    Google facing writers’ googly…

    ARTICLE AND PUBLICATION-IIPM
    Google’s book war with copyright holders is heading towards a face off, after New York-based nonprofit organisation, Writers Guild of A m e r i c a , representing over 8000 authors, filed aclass-action suit against the powerful internet engine for massive copyright infringement.The search engine has received flak over its fledgling Google Print programme of digitizing library books, which was launched last October. The plaintiff, apart from claimed damages, wants to block Google Print from unauthorized scanning and copying of countless books without explicit permission.

    for Complete IIPM-Article, Click here

    Source:IIPM-Editorial,2006

    Boeing hits the runway finally

    IIPM-BUSINESS AND ECONOMY

    Chicago-based US aviation giant, Boeing, has entered into a threeyear deal with workers,to put an end to a strike spanning over three weeks. The agreement was reached after the world’s largest aircraft maker pledged to lift pension payments and do away with plans to bring about changes in its healthcare program, like limiting workers’ healthcare cover. Boeing union leaders had earlier deemed the previous contract “insulting.”

    for Complete IIPM-Article, Click here


    Source:IIPM-Editorial,2006

    ...and is poverty too

    IIPM, PRESS CENTRE
    India’s poverty reduction failure has supported growth of terrorismWorld Bank President, Paul Wolfowitz, on August 18, 2005,on a visit to India, commented magnificently, “I am here to learn about India... and India would be important because... it is a country that is making some remarkable progress economically in general and reducing poverty in particular!” India?!? Reducing poverty!?! Remarkable progress!!? Paul, did we hear you correctly? As per your own records Paul, with the population aggregating above a billion, a massive 35% of India lives below the poverty line; and these are reducing extremely slowly indeed – but of course you knew that, didn’t you!

    For Complete IIPM Article, Click here

    Source:IIPM Editorial-2006

    Of Beauty and a Beast

    RESEARCH AND PUBLICATION, IIPM

    Mary, queen of shots, and a great Alexander’s US invasionWhence Russia was still the Soviet Union, and the Cold War a menacing reality, two children were strenuously toiling away for the glorious future of their nation. A little racquet in hand, gifted to her by the world’s former no.1 tennis player, Yevgeny Kafelnikov’s father, Maria’s trysts with the tennis court began at the tender age of four. Another pro of the courts, Martina Navratilova also took an interest in Maria’s budding talent.

    For Complete IIPM Article, Click here

    Source:IIPM Editorial-2006

    MIDDLE EAST

    Naturally, the Israeli withdrawal of settlers could not have taken place unless it was pressured into doing so by the US, which has its own calculations in not permitting the Palestinian issue to fester any longer. The move has already won approval from a number of Islamic nations, which are marked by considerable anti-US feelings. Besides, after the removal of Saddam Hussain from Iraq, the US position in Middle East has improved substantially for it to be confident of securing a situation favourable to itself. In addition, the Palestinian Prime Minister Mahmoud Abbas is much less inimical to the West, than his predecessor Yasser Arafat who died last year...

    Source: IIPM Editorial

    For More IIPM Article, Click here

    Copyright: IIPM-Editorial,2006